Our saffron is cultivated in the deserts of the Herat province in western Afghanistan, on the border with Iran, where saffron has grown for thousands of years. During the annual harvest in November and December, farmers begin work at dawn, plucking the beautiful white and purple crocus flowers before the desert sun can wilt them and ruin the invaluable stigmas. Each flower produces only three stigmas, which are painstakingly extracted by hand and dried.

Saffron is immensely valuable, and like any valuable product, dishonest traders may attempt to deceive consumers about the quality of their product. Safflower, a different flower entirely, is sometimes sold as saffron; safflower petals have straight, orange threads, while true saffron threads are deep red, curled and tangled. Lower-grade saffron threads may also be cut and colored with red dye to make them appear higher quality.