B.T.R. Superfoods Peanut Butter Crunch Protein+ Bar

B.t.r. Nation

Ashley Marie founded B.T.R. Nation after a profoundly difficult period caring for her parents, both diagnosed with rare cancers. For three years, Ashley served as their primary caretaker, accompanying them to endless appointments and making do with lackluster cafeteria fare. Standing before a hospital vending machine one day, Ashley was struck by an epiphany - she craved a genuinely nutritious snack, with simple ingredients and little added sugar.

With degrees in food science and biochemistry, Ashley began developing protein-rich energy bites using superfoods like maca and cordyceps. They were a hit with hospital staff and visitors alike. After her parents passed away, Ashley made it her mission to share these snacks nationwide, passing on her parents' legacy while tackling the unhealthy norms of snack foods.

The name B.T.R. Nation reflects Ashley's parents' mantra to "Be Bold, Tenacious and Resilient" in the face of adversity. By reducing added sugars in packaged goods by just 20%, millions of diabetes and cardiovascular cases could be prevented - and B.T.R. Nation aims to catalyze this change. Though born of hardship, B.T.R. Nation has grown rapidly by adhering to its founding principles of nutrition, transparency and purpose. Tens of thousands nationwide now enjoy these snacks, which Ashley sees as just the beginning.