Spicewalla - Crushed Red Pepper
Category: New Products
Don’t judge this classic spice by the dusty jar at your neighborhood pizza joint When prepared fresh and stored properly, red pepper flakes—made from the crushed skins and seeds of red chilis—deliver a bold, but not incendiary, punch to dressings, stews, even a cheese slice. Said to have been processed in this manner by early Macedonians, it fittingly pairs well with other Mediterranean ingredients such as eggplant and tomato.
Size: 0.8 oz
$6.99
Spicewalla
In 2009, Meherwan Irani quit his day job in sales to open his first restaurant – Chai Pani, an Indian street food joint in downtown Asheville, NC. Whether it was a midlife crisis or a stroke of genius is debatable. Since then, the self-taught chef has opened six restaurants, one bar, and now, Spicewalla.
With a James Beard Award for Best Restaurant of the Year at his flagship restaurant Chai Pani and 5 nominations for Best Chef of the year, he’s finally confident this might just be working out. His restaurants have been written up in the New York Times, Wall Street Journal, GQ, Food & Wine, Saveur, USA Today, and Bon Appétit, among others.
His latest venture, Spicewalla, harkens back to his roots in India. Every fall, while growing up, Meherwan's family would spend a whole week making their own dhansak masala from the freshest, hand-picked whole spices. They’d roast and grind it all themselves -- a tradition he brought with him when he opened his first restaurant.
When some local chef pals asked him where they could source fresher, superior spices in more manageable amounts for their kitchens, he jumped at the opportunity to share his passion for all things spice, and Spicewalla was born. Today you can savor Spicewalla at more than 1000 restaurants and purchase Spicewalla for the at-home chef in more than 800 small businesses across the country.
Taste & Believe!