Spicewalla - Spanish Paprika
Category: New Products
Sweetly mellow and distinctive, Spanish paprika traces its roots back to Mexico. The colonial-era Spanish adopted the bright red pepper plant with gusto, and disseminated it to the Balkans, Hungary, and beyond. Sweet, or dulce, paprika is made from the mild, medium-sized Bola and Jacaranda peppers, and has more vegetal flavor than heat. It’s traditionally stirred into Spanish aioli and creamy Eastern European chicken paprikash (hence the name).
Size: 1.0 oz
$6.99
Spicewalla
In 2009, Meherwan Irani quit his day job in sales to open his first restaurant – Chai Pani, an Indian street food joint in downtown Asheville, NC. Whether it was a midlife crisis or a stroke of genius is debatable. Since then, the self-taught chef has opened six restaurants, one bar, and now, Spicewalla.
With a James Beard Award for Best Restaurant of the Year at his flagship restaurant Chai Pani and 5 nominations for Best Chef of the year, he’s finally confident this might just be working out. His restaurants have been written up in the New York Times, Wall Street Journal, GQ, Food & Wine, Saveur, USA Today, and Bon Appétit, among others.
His latest venture, Spicewalla, harkens back to his roots in India. Every fall, while growing up, Meherwan's family would spend a whole week making their own dhansak masala from the freshest, hand-picked whole spices. They’d roast and grind it all themselves -- a tradition he brought with him when he opened his first restaurant.
When some local chef pals asked him where they could source fresher, superior spices in more manageable amounts for their kitchens, he jumped at the opportunity to share his passion for all things spice, and Spicewalla was born. Today you can savor Spicewalla at more than 1000 restaurants and purchase Spicewalla for the at-home chef in more than 800 small businesses across the country.
Taste & Believe!